Strategic Planning
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A Five-Step Planning Process
Strategic planning is not a one-time task, but a continuous process that must be maintained year after year. Much like a muscle, it becomes stronger with regular use. Each year provides an opportunity to improve and refine our approach, becoming more skilled in the planning process.
C12’s Strategic Planning Guide presents a five-step annual approach that can help both new and experienced planners optimize their strategic efforts. The guide’s structured method, exercises, and discussion prompts are designed to prepare Christian business leaders for a productive retreat with their leadership teams.
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Strategic Planning: An Ongoing Process
Five Steps to Maximize Your Planning Efforts
Look Inward
Define your mission and vision statements and determine your core values.
Look Back
Assess the previous year’s planning strategy and execution.
Look Up
Pray for wisdom and direction. Align with the board, founder and/or franchisor.
Look Around
Assess the company’s strengths, weaknesses and other key indicators.
Look Ahead
Determine a three-to-five- year strategic vision and identify objectives.
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